#FrontrowCares isn’t just a hashtag. It is also the corporate social responsibility arm of Frontrow Enterprise, a successful multilevel marketing brand in the Philippines.
Every member is treated like family and is set up for success with the values of hard work, determination and empathy.
You will see it in the thousands of stories here and abroad of people whose lives have been changed. There are over two million Frontrow distributors worldwide, and that number increases per day.
You will also hear it from their ambassadors, ranging from beauty queens like Pia Wurtzbach and Rabiya Mateo to celebrities like Anne Curtis, Regine Velasquez and Sharon Cuneta, along with wellness advocates and sports stars.
During the pandemic, Frontrow upped its support programs and made sure no one is left behind.
In a recent broadcast feature, Frontrow highlighted how its business partners and distributors all believe in doing more for themselves and for their company.
RS Francisco, president of Frontrow Enterprise, and chief executive officer Sam Verzosa talked about how proud they are of the honest work they live by. Both shared how they came from humble backgrounds, that’s why they learned to push themselves. It is also why they will always give back and find a way to help other people make the most of what they have. Verzosa cites how even with the little they had, his father reminded him how to give. Francisco always knew that every triumph means you have a chance to be someone else’s source of hope.
“We do this not just to help but also to inspire and encourage others to do the same,” says Verzosa.
“The actual trophies that I cherish are the ones I see from the success of my distributors,” says Francisco.
In 2017-2018, Frontrow’s charity efforts were formalized with Frontrow Cares.
Gadgets and internet
During the Taal Volcano eruption, they handed out food bags and other donations. In the middle of the COVID-19 pandemic, they launched E-Skwela to provide gadgets and internet access to students who needed aid to adapt to a blended learning/online-only approach.
Frontrow’s efforts are also seen in their partnerships with various organizations to help even those who are outside their business network.
Within the Frontrow family, they didn’t retrench and still gave full compensation to their employees and active distributors. They also set up opportunities for their family members and loved ones.
If we were to put a number on it, Frontrow Enterprise efforts amount to P200 million in donations, and it’s still ongoing. The American Association of the Philippines took notice of this with the following awards: Outstanding Pandemic Public Health Service Award for Frontrow Enterprise Philippines Inc., and Philanthropist of the Year Awards for both Verzosa and Francisco.
In his acceptance speech, Verzosa said he always dreamt of being an agent of change. “I’m just grateful that I’m fulfilling that promise.”
Francisco said in his acceptance speech, “When multilevel marketing is done properly, with the purest intentions, and with your own heart and spirit . . . I believe God up above will send his guidance and blessing.”
Founded in 2008, Frontrow Enterprise has wellness supplements. There is Luxxe White, Luxxe ImmunPlus, Luxxe Slim, Luxxe Renew and Luxxe Protect.
For skin care, Frontrow has Skin Whitening Bar, Oatmeal Exfoliant Bar and Orange Papaya Bar along with Luxxe White Reveal Instabright Body Creme.
For makeup, there is Luxxe White Reveal Dynamic Duo BB + CC Hybrid Stick SPF 50 PA+++. INQ