Say hello to Jinro’s newest flavor, the Peach Soju. From candy to alcoholic beverages, peach is a popular go-to fruity flavor that provides a sweet yet subtle tart infusion to tickle the taste buds. It tantalizes the nose too because peaches smell gloriously divine. That’s why Jinro, the number one Korean Soju brand, has launched this latest flavor into the Philippine market, the Jinro Peach. 

Thanks to all things Hallyu (Korean Wave) taking the world by storm, most people are familiar with the iconic green soju bottle. It is a quintessential drink staple in K-Drama reels, and this fascination has now transitioned into real life. Jinro Soju is one of the most famous alcoholic beverages in the world with liquor connaisseurs fondly dubbing it the “Best Spirit”

For the past five years, Jinro Soju has been one of the best-selling spirits. It is made from fermented and distilled rice, barley, and sweet potato. Before the bottles hit the shelves, soju is filtered four times using a unique, patented bamboo charcoal filtration system. In 2019, Jinro sold more than other liquor brands worldwide, selling an astounding 86.3 million cases of soju. This is a clear indicator that Jinro Soju’s presence in the market is stronger than ever. 

The original non-flavor Jinro Soju has higher alcohol content, making it a perfect companion for those looking for a stronger buzz. But for those craving something lighter, Jinro flavored soju hits the spot with only 13% alcohol content. Jinro has curated different flavors, with strawberry, grapefruit, green grape, and plum, making the brand a leading manufacturer in the low-alcohol beverage trend.

Now, the manufacturers launched the Jinro Peach, which balances that authentic Korean crisp taste with a light, fresh fruit flavor. This variant is only available for the export market, so Filipinos are certainly lucky to be in the loop. This mild alcoholic beverage can be chilled and drunk straight from the fridge or mixed with other goodies like Yakult or lemon juice to level up the flavor. 

Jinro Peach is a versatile beverage for simple dinners, chill hang-out sesh with friends, or energetic fun nights at the club. Jinro Peach Soju gives that exceptionally fine and smooth soju taste but with a sweet-tangy twist that both hardcore drinkers and lightweights love. A definite must-try that’s just truly peach-perfect! 

ADVT.