#TeamPenshoppe just added a new member: Kaia Gerber. The fifteen-year-old IMG model and daughter of supermodel Cindy Crawford features in the video for the local brand’s latest collection.

In the video, Kaia could be seen in an LA warehouse flaunting the newest items from Penshoppe’s new Denimlab line. These pieces are currently available in all stores. “This year is all about making bold moves. We wanted to change it up a bit. We wanted someone who resonates fashion. Someone very fresh. We believe in her. We believe she is going to be a big it-girl in the industry,” Penshoppe brand director Jeff Bascon told Inquirer.

Kaia is a prodigy in the fashion world, beginning her modeling career at 13. She has already done campaigns for big names like Alexander Wang and Miu Miu, and is currently the face of Marc Jacobs Beauty 2017.

Photo courtesy of Penshoppe

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