Every year, Globe celebrates 917 Day every, well, Sept. 17. It’s from the telecom giant’s first and now iconic “0917” prefix, which many Globe users (and prepaid loading station people) know. For the event’s third iteration, they’re making it all about gratitude.

This year’s 917 Day is also called “Grateful Day.” We dropped by the Globe headquarters last Sept. 17 and, true to the theme, they were giving out tokens of thanks left and right. We got shirts fresh off their 0917 clothing line, handy tumblers, and like many postpaid and premium Globe users, free Rewards points—no strings attached.

Globe also gave out free data, free speed boosts, and even free coffee to lucky users. Til Sept. 20, they’re also offering special discounts on their limited edition 0917 shirts by selling them at—you guessed it—P917.

If you want to pass on the love, Globe is also giving users the option to donate to their social initiatives like the Hineleban Foundation, PAWS, Rise Against Hunger, Philippine General Hospital Foundation, and Save The Philippine Seas with your Rewards points. Simple enough, right?

“This year we are more inclusive, we are including many more customers [in the celebration],” says Globe CEO Ernest Cu. As he says, it’s all because we’re part of the Globe family, and we certainly did feel appreciated.

Art by Tine Paz Yap

Photos by Jonas Timbreza