If there’s one thing Argentinians are proud of, it’s their beef—and Messi

The Argentine Embassy in Manila hosted an exclusive promotional event for beef on Nov. 21 at the Official Residence of the Ambassador of Argentina, Ricardo Bocalandro. The event showcased the world-renowned quality of Argentine beef to a select audience of industry leaders, including representatives from the import and gastronomic sectors, as well as the hotel industry.

Bocalandro welcomed the distinguished guests and highlighted the exceptional qualities that make Argentine beef a global leader in the industry. “Argentine beef is distinguished by its premium quality, coming from cattle—mostly Angus—raised in open pastures, in a natural, sustainable environment. This ensures the highest standards in both taste and nutrition,” said Bocalandro.

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The event counted on the support of the Argentine Beef Promotion Institute (IPCVA) which has long been dedicated to enhancing the global positioning of Argentine beef, serving as the foremost advocate for Argentine beef, and driving the expansion of business opportunities around the world.

Argentina’s beef stands apart due to its high nutritional value, lower intramuscular fat, and reduced cholesterol levels, making it a healthier choice for consumers. Raised on natural pastures in Argentina’s vast open lands, the cattle benefit from an optimal climate and sustainable practices that contribute to the beef’s exceptional organoleptic qualities.

Argentina’s beef exports reached a historic milestone in 2024, with exports reaching nearly 700,000 metric tons in the first nine months, marking the highest level in 57 years. The Philippine market is seen as a key opportunity for future growth, with eight Argentine establishments already accredited to export beef to the country, and more are currently undergoing a system-wide accreditation process.

The event hosted by the Embassy underscores Argentina’s commitment to sharing its high-quality beef with the world, further solidifying its reputation as the global leader in premium beef production.

For more information about Argentine beef and its quality standards: www.argentinebeef.org.ar