“Find your north” has become the mantra of LA Aguinaldo’s content creation. Fusing that with fashion came his latest project, All Day Industries. “All Day”—a callback to his popular vlog series—speaks of a person’s driving passion. For passion to come into fruition, all they need is their guiding light, a reminder they cling on to despite hiccups along the way—in other words, their north star.

“All Day Industries is birthed from the idea that everyone has their own ‘north star’,” LA tells us. “A dream we want to fulfill, a destination we are eager to arrive at.”

From the looks of it, All Day Industries may just be LA’s version of a north star. Born out of an affinity for fashion with his past as a model, the content creator’s latest brainchild is less a clothing line, and more a concept’s beginnings. “I’m not even sure if you can call All Day Industries a clothing line just yet,” he says. “It’s an idea.” For LA, All Day is a casual experiment in streetwear, coupled with a desire to become a go-to piece in your closet.

All Day’s current lineup includes shirts in four colors, all bearing the brand’s logo. While the content creator isn’t calling this project a clothing line just yet, All Day Industries is set to make waves in the scene—just ask LA.

What made you decide to launch All Day Industries?

It’s my general disposition towards achieving my dreams and to explain what happiness in life may really mean. I thought people can relate to this as well. I made a whole video explaining the decision and the process of making the shirts. But for now, All Day Industries is not a clothing line, but an idea. Currently, I’m dabbling with merch, but it will definitely evolve from that.

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I have a general liking for clothes growing up. I’m pretty much updated with the fashion world. Starting out in the industry as a model, you tend to appreciate the clothes you’re wearing. You pick up a few ideas here and there, and it becomes second nature to you. Just by scrolling through IG, I can easily pick up trends and what’s about to pop next.

Why shirts first? One of my favorite pieces of clothing is the T-shirt. It’s easy to cop, easy to wear on almost any occasion, and it’s comfy. It was just the right decision to go with something people can easily wear and express themselves.

We all have our “All Day”: Art all day, music all day, ball all day, shop all day. Here comes the first part of the movement: “Find your north.” It takes us back to where we began, why we do the things we do, to remind ourselves of our destination.

Can you tell us more about All Day’s tagline (“Find your north. Stick to it.”) and why you chose it?

We all have our “All Day”: Art all day, music all day, ball all day, shop all day. However, we also accept that the path to achieving those dreams isn’t easy. We go through challenges and hardships. Sometimes we even question why we’re doing it in the first place.

Here comes the first part of the movement: “Find your north.” It takes us back to where we began, why we do the things we do, to remind ourselves of our destination. We recalibrate our whole to keep walking towards our goal. So, we “stick to it” till we get there.

What are your inspirations for the designs?

I want to establish the brand and create a firm identity before I come out with all of my crazy design ideas. I want people to recognize it the moment they see the logo. What comes first are the logo shirts in four colors. The most iconic part in the design is the north star symbol, replacing the tittle of the letter I. It’s just a small detail that goes back to the brand.

It’s something people can look at and think, “I don’t know what to wear today, I’ll wear the All Day shirt,” or “I got a big show tonight, I’m going to wear the All Day shirt.” The moment they put on my stuff, I want them to feel like it’s going to be a good day, and that it’s already one because they decided to wear that shirt. It’s a go-to.

[The] design move alone is something people resonate with. A simple decision, yet somewhat disruptive.

How would you describe the brand’s aesthetic?

Street, clean, but also pushing the normal design aesthetic we see. For the logo tee, I dropped down the front logo position from the usual T-shirt designs we see around. That design move alone is something people resonate with. A simple design decision, yet somewhat disruptive.

What can we expect from All Day Industries in the future?

More.

Still courtesy of LA Aguinaldo’s YouTube channel