Is Jimmy Choo selling Sky Ferreira’s granny panties along with that new perfume?

It seems every week, there’s something new in the world of designer fragrances—last week alone had news of impending perfumes by Proenza Schouler, Britney Spears, and Johnny Depp’s endorsement for Dior. This week, we kick off with Sky Ferreira posing in the latest ads for Jimmy Choo’s new fragrance “Illicit.”

While we can’t say what the new perfume smells like just yet (it will launch in early fall), what we can tell you is that the high-waist pair of lavender granny panties (a.k.a. feminist panties) with cutouts she’s sporting is just divine. Will there be a special promo where, instead of getting a cheap pouch or plastic tote, we can get a pair of those panties with every purchase of Illicit? With the word “ILLICIT” written on the bum in a curly font? [Fashion & Style]

How to get Rihanna’s eyebrows in ‘Bitch Better Have My Money’

Or if you’re the more conservative type, Natalie Portman’s everyday IRL eyebrows.

Apparently, it’s a thing now to get eyebrow extensions by having a professional glue them individually to your existing brows. (At least in New York it is, but the local beauty industry is pretty quick to catch on.) The entire process takes a whopping three hours and the results only last a week and a half, but if you are completely committed to that Lily Collins or, ugh, Cara Delevinge look it could be a temporary solution while you grow your actual brows out. [The Cut]

Forget what you know when it comes to clumpy mascara

I distinctly remember a time when creating spider lashes with your mascara (applied so thickly that they resemble the limbs of an arachnid) was a huge faux pas, until super chill, cool, like, whatever, cool girls Drew Barrymore, Caroline de Maigret, and Jen Brill started coming out with tips on how to achieve the perfect clumpy lash. Then The Cut reported on clumpy lashes making an appearance in Milan fashion week. Now, the look has been patented by Maybelline, master of all mascaras, and sold in stores. Soon, lipstick for your teeth could be a thing—just remember that we called it! [Refinery29]

The biggest mommy blog lie of the century: eat your placenta

You can have it in the form of dehydrated pills, a smoothie, or simmered with ginger, lemon, and peppers. Kourtney Kardashian, January Jones, and Gaby Hoffman think it’s a really good idea. And mommy bloggers across the Internet say it prevents postpartum depression, encourages lactation, and speeds up the recovery of your uterus after labor. But when researchers looked into the benefits of eating your placenta after giving birth, not only did they find these claims to be untrue, they also said it could potentially be harmful.

So why do women continue to evangelize on the benefits of eating your placenta? “Our sense is that people aren’t making this decision based on science or talking with physicians. Some women are making this based on media reports, blogs, and websites,” observes the report’s co-author, Crystal Clark. Face. Palm. [The Atlantic]

Google’s working on an AI calorie counter for IG

Though it probably won’t be available in the near future, Google announced last week that they were playing around with the idea of using “sophisticated deep-learning algorithms” to analyze the “the depth of each pixel in an image” on Instagram. These tools can be applied in examining traffic patterns or, more importantly, counting the calories on your foodstagrams. Not to take the joy out of food porn, but really, taking top shots could help you lose your appetite anyway.

So what’s next? Skin analysis for selfies? Not a bad idea. [CNET]