Jollibee is proud to welcome its newest Yumbassadors, the winners of the Choice Ko Yum: Choosing the Next Yumbassadors video contest.

From shaping their fellow youth to become future leaders and pursuing their passion for the arts, to instilling the importance of segregation for the benefit of underprivileged students, these three groups are proof that the Pinoy youth are capable of making the best choices to inspire change.

The Choice Ko Yum contest, which ran from September to November, gathered numerous entries from various youth groups around the country who demonstrated how they use their skills and talents to make a positive difference.

Below are the winners:

Grand Prize. The student volunteer organization Alay ni Ignacio aims to form leaders among public high school students of Quezon City and Marikina through advanced academic classes and leadership training sessions. The organization received P80,000 cash prize and P20,000 worth of Jollibee gift certificates. In photo with Alay ni Ignacio and their Chairperson Emmanuel Delocado (4th from left) are (l-r): Jollibee’s Senior Brand Manager Cathleen delos Santos , Assistant Brand Manager Mathew Whang, Vice-President for Marketing Albert Cuadrante, Marketing Manager Aileen Ricasata-Natividad (2nd from right), and Senior PR Manager Arline Adeva (right).

 
2nd Prize. JJC Noveleta Kalero’s Junk to School Project encourages kids and households to segregate their wastes. The group collects recyclable junk to raise money to buy school supplies and furniture for public schools. They received P10,000 cash prize and P5,000 worth of Jollibee gift certificates. In photo with JJC Noveleta Kalero and their founder Raymond Salazar (5th from right)are (l-r): Jollibee’s Assistant Brand Manager Mathew Whang, Senior Brand Manager Cathleen delos Santos, Vice-President for Marketing Albert Cuadrante (6th from left), Marketing Manager Aileen Ricasata-Natividad (2nd from right), and Senior PR Manager Arline Adeva (right).

3rd Prize. Members of PSF: Theater with a Purpose educate and entertain their audience through their values-oriented productions. Aside from pursuing their passion for acting, they also do outreach programs for the sick, the less fortunate children, and the elderly. They received P8,000 cash prize and P4,000 worth of Jollibee gift certificates. In photo with PSF’s Publicist Jude Cartalaba (center) are (l-r): Jollibee’s Assistant Brand Manager Mathew Whang, Senior Brand Manager Cathleen delos Santos, Vice-President for Marketing Albert Cuadrante, Senior PR Manager Arline Adeva and Marketing Manager Aileen Ricasata-Natividad.