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Rovilson Fernandez: Abs are made in the kitchen, not the gym

How Planet Sports endorser does the ‘caveman diet’ and stays active
/ 01:38 AM March 05, 2013

PLANET Sports flagship store in Bonifacio High Street, a roomy two-level active-lifestyle boutique. The staff is trained to suggest proper shoes, outfit and accessories that match the users’ needs.

Getting active for two hours a day is as natural as sleeping and eating for TV host Rovilson Fernandez. While many see working out as part of a routine, he does it because he enjoys it.

So what will happen if he stops? “I’d get crazy!” he said in jest.


He practices Crossfit, a high-intensity workout that its website ( describes as a combination of “cardio, track and field, plyometrics, rowing, gymnastics, kettlebell and weightlifting.” He regularly runs with friends, and plays basketball with them on weekends. On other days, he lifts weights in the gym.

The result: a chiseled bod, abs and all. His build—and discipline—earned him several endorsements. His latest is Planet Sports, a sports house that recently opened its flagship store in Bonifacio Global City, Taguig.


Planet Sports BGC is a spacious, two-level active lifestyle boutique. The branch has a lot of bright lights that complement the wooden walls and ceiling. A chandelier of white sneakers hangs from the second floor, providing a funky accent.

The BGC branch is the 17th for the sports house, which was established in 1999. It carries brands such as Nike, Adidas, New Balance, K-Swiss, Arena, Converse, Mizuno and Zoot.

TRENDY clothes one can wear on and off the gym

Marketing manager JM Mina said most of the buyers are women who check out running gear. Running shoes are the bestseller, and second are sports bras in bright colors. The men, meanwhile, buy mostly basketball stuff.

“Planet Sports caters to the trendy athletes,” Mina said. “We offer the combination of play and style. These are clothes you can use in the gym, and also in the mall.”

ROVILSON Fernandez works out every day. He gave up fast-food, but gives in to sweets.

Rovilson uses Planet Sports items for his daily activities. The stuff, he said, can be worn while one is roughing it up and also during casual days. He also wears some of the more basic items during his shoots for “Ang Pinaka,” a lifestyle show on GMA News TV.

No junk for this hunk

He gave some tips to those who want to get into sports. Have small, attainable goals. Train with a buddy. Don’t get too excited to avoid injuries. Also, eat smart.


“I always tell people: Abs are made in the kitchen, not the gym,” he added.

Rovilson does the Paleo or caveman diet. It is defined as a diet of “fresh fruits, grass-fed meat, deep-sea fishes and organic vegetables. Oils must come from fruits such as olive, oil palm and avocado, or tree nuts such as coconut, walnut, almond, pecan, hazelnut and macadamia (“The latest diet? Follow what the cavemen ate,” Inquirer, Dec. 18, 2012).

HELLO Kitty swimwear from Arena

That means no junk for this hunk, although giving up fast food was a “gradual thing that started in college.” He has one weakness, though: sweets.

“I love halo-halo, leche flan, cheesecake. I cheat all the time!” he said, smiling, during the interview at the branch opening. Well, if one works out as often as Fernandez does, a chocolate-chip cookie will probably hardly make a dent on a six-pack.

Planet Sports flagship store is on 30th Street, Bonifacio Global City, Taguig. It is open 11 a.m.-11 p.m. Visit,

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TAGS: diet, fitness, Health, Lifestyle, People, Philippines, Planet Sports, Rovilson Fernandez, wellness
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