MANILA, Philippines – The country’s leading fast-food chain, Jollibee, announced its continued partnership with the Philippines’ leading airline, Cebu Pacific, for the 5th Jollibee Family Values Awards – the annual search for exemplary Filipino families, here and abroad, who promote positive family values through selflessly serving their fellowmen.

“We are delighted to continue supporting a campaign that recognizes inspiring and impactful Filipino families. Cebu Pacific shares Jollibee’s commitment to the promotion of Filipino values, and look forward to working with them on similar programs in the future,” said Candice Iyog, Cebu Pacific VP for Marketing and Distribution.

Jollibee and Cebu Pacific renewed this partnership through signing a memorandum of agreement at the Jollibee Plaza in Ortigas Center, Pasig City. Photo above shows (from left) Jollibee Marketing Director Kent Mariano, Jollibee VP for Marketing Harvey Ong, Cebu Pacific Vice President for Marketing and Distribution Candice Iyog, and Director of Advertising and Promotions Blessie Cruz. ADVT