Suiteblanco, one of the most prominent fashion brands in Spain with a growing presence on the world market, opens its first store in Manila this May.

In collaboration with the SM Retail Group, Suiteblanco will be among the ladies’ and men’s fashion options at SM Aura Premier.

“We have conducted a market review of the Philippines and we have reckoned the SM Group as a highly diverse business conglomerate specializing in the retail industry,” the Madrid brand said in a statement. “Their joint ventures with Forever 21 and Uniqlo relatively crafted a good record of brand acquisitions, hence Suiteblanco chose to forge a franchise agreement with the SM Group.”

Suiteblanco is a family business founded by Bernardo Blanco Solana in 1960 specializing in on-trend fast fashion retail.  With over 270 stores in 23 countries, the brand continues to rapidly expand in the Middle East and Asia.

The brand speaks to young men and women with an uninhibited urban spirit.  The line is aspirational yet affordable.

“This market segment is constantly clamoring for novelty and variety and we recognize the need to deliver such demands,” adds Suiteblanco in the statement.

The store at SM Aura Premier will showcase the brand’s Spring-Summer 2013 collection.

Among stripes and floral prints, monochromatic garments stand out with deep coral, different shades of blue, from sky blue to indigo to deep navy blue, and citrus lime.

Dresses come in strong, characterized by asymmetries, volumes and drapes.  Shirts and tops feature cute flounces, strips of colors, and crossed cuts.

Suiteblanco also introduces the micro-top trend. There are also summery cotton jeans, shorts and mini-skirts.

Suiteblanco is on the Upper Ground Floor of SM Aura Premier.