Jollibee chicken supplier is working on plant-based initiatives | F&B Report

OCTOBER 27, 2022

Best nudge for nostalgia, bar none

Shakey’s, KFC, McDonald’s—is Jollibee the next fast food chain to develop a plant-based menu?

Cargill Philippines—the chicken supplier of Jollibee—aims to work on more plant-based initiatives in the Philippines as local producers offer more meat alternatives to the growing health-conscious market. The group is pushing for expansion in the country as it has already taken part in other international plant-based movements.

“We have a participation in plant-based protein somewhere in the world, but not yet in the Philippines. But yes, definitely this is an interesting space… that’s still in the works,” says Cargill Philippines president Sonny Catacutan in an interview with ANC.

As a poultry business, the supplier didn’t have to venture much into digital commerce until the pandemic happened. It even recently launched a biosecurity program that fights African swine fever among hogs.

When restaurants closed down at the beginning of the lockdown, poultry prices plunged due to oversupply and low demand. However, the third quarter of 2020 saw a spike in agribusiness demand. This also helped Cargill’s other ventures such as importing grains and producing copra, feeds, and animal nutrition.

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Subscribe to our daily newsletter

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy.

MOST VIEWED STORIES

FROM THE NICHE TITLES