Tattoos remain a peculiar art form that piques human interest. Newbies to this craft start off with the most common and acceptable tattoo zones on the body such as the arm, ankle, or the lower back.

But apart from this body art’s increasing popularity, its cosmetic benefits are also emerging. New innovations on cosmetic tattoos are on the rise as women do away with the daily hassle of makeup application. The benefit: it never runs or smears.

3D eyebrow
The result of over plucking is definitely not pretty. Thank goodness eyebrow tattoos now come in 3D, the latest innovation in cosmetic enhancements. Brows will no longer look like a thick frame on top of each of your eyes. Instead, three-dimensional brows resemble a real pair with real-looking hair, only fixed and seemingly plucked. These 3D brows look so natural and defined-it seems that they have been freshly brushed with a spool.

Permanent eyeliner
This kind of cosmetic tattoo is done not necessarily to create dark lines around your eyes but to define the eyelash base, giving it a fuller and thicker appearance. Kohl liners available at beauty counters can actually accentuate the thinning lash line instead of plumping it up, whereas this permanent cosmetic enhancement gives the eyes a brighter and more open look. It also appears natural and doesn’t look “added.” Plus, you can go to sleep, swim, and even sweat without having to worry about raccoon eyes.

Permanent lip makeup
Cosmetic enhancements for the lips today isn’t just about creating a long-lasting color. Lip enhancements have extended to creating fuller, more defined lips. This kind of tattoo uses soft mineral pigments infused onto your lips with an airbrush effect so all you’ll need to do is add a dab of lip gloss and you’re good to go. It gives a smoother effect better than your Chapstick, and can take years off your appearance.

Blush contour
When you hear of permanent makeup, blush rarely—or, most times, never—comes to mind. But although treating the brows, eyes, and lips are still in demand, women are slowly becoming curious about permanent blush. A permanent blush naturally contours the cheek area for that healthy glow, and soft color pigments of your choice are used for a youthful effect.

This story was originally published in Northern Living, March 2015.