SM Supermalls bring ‘The Magic of Christmas’ this Yuletide season | Lifestyle.INQ

OCTOBER 27, 2022

On its 5th year, SM malls in South Luzon brings the families and kids to experience the world of wonders as they present Grand Magical Christmas Parade

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On its 5th year, SM malls in South Luzon brings the families and kids to experience the world of wonders as they present Grand Magical Christmas Parade
On its 5th year, SM malls in South Luzon brings the families and kids to experience the world of wonders as they present Grand Magical Christmas Parade

The Philippines holds the record of celebrating the longest Christmas season in the world and nobody else does it with such pomp and festivity than us. In keeping with this tradition, lights and wonders filled SM City North EDSA and Megamall last November 4 as SM Supermalls kicked off the magical Holiday season with their unique and all-out spectacles. Each of their 56 malls, from Baguio to Davao, were set to unveil a fabulous Yuletide centerpiece accompanied by unique and dazzling musical performances.

An acrobat of Sky of Snow enchants the audience at the unveiling of the Yuletide centerpiece in Megamall.
An acrobat of Sky of Snow enchants the audience at the unveiling of the Yuletide centerpiece in Megamall.

The enchanting celebration started at 4 p.m. in SM City North EDSA with Robi Domingo hosting the event. Senior Vice-President of SM Supermalls Steven Tan gave the opening remarks inviting everyone to enjoy the surprises SM has in store for them this holiday season. He also presented the return of the SM Cares Bears of Joy that shoppers can purchase and share to spread the Christmas cheer with a child in need.

The magical reveal of the Yuletide centerpiece was preceded by a beautiful performance of young and talented ballerinas. Afterwards came the ceremonial gesture to activate the Christmas centerpiece and musical performance from Esang De Torres, Alexa Ilacad, Sam Concepcion, and the Mandaluyong Children’s Choir.

SM Megamall was the next to light up its Yuletide centerpiece at 7 p.m. on that same day at the Mega Fashion Hall activity area starting with a key message from SM Supermalls AVP for Operations, Christian Mathay. VIPs along with the cast of “Sky of Snow” were invited on stage to do the countdown for the lighting of the 30-foot tall Christmas tree that features creations of nine of the top fashion designers in the Philippines namely Rajo Laurel, Francis Libiran, Rhett Eala, Ivar Aseron, Joey Samson, Dennis Lustico, Cary Santiago, Jun Escario, and Yvette and Choc Religioso.

The magical festivities in Megamall were just getting started as the breathtaking performances of international Cirque du Soleil members took the stage for “Sky of Snow.” The ethereal and heart-stopping balancing acts, trapeze, and aerial acrobatics, thrilled and delighted the audience. The enthralling visual spectacle performed until Sunday, November 6 and was open to all mall-goers and shoppers.

The magical tales come to life as holiday icons visit SM Supermalls all over the country.
The magical tales come to life as holiday icons visit SM Supermalls all over the country.

There are more wonderful surprises in store and people of all ages are invited to bring their families and friends to enjoy fun holidays at SM Supermalls. The much-awaited Grand Magical Parade is touring the country bringing the magic of fairy-tales to life. Hundreds of life-sized toy soldiers, ballerinas, princes and princesses, Santa’s elves, and cuddly teddy bears will amaze all, especially the kids, as they visit SM malls all over the Philippines.

No Christmas will be complete without Santa Claus spreading cheer and making wishes come true. Parents will appreciate a wide selection of gifts on sale until January 8. Kids are encouraged to take their lists at Santa’s Stations in various malls and get a chance to meet and greet him in person.

Majestic colossal jewel Hot Air Balloons will take you up the Christmas Night Sky this Yuletide season! SM City Clark’s The Event Center can’t get any brighter with this grand holiday illumination!
Majestic colossal jewel Hot Air Balloons will take you up the Christmas Night Sky this Yuletide season! SM City Clark’s The Event Center can’t get any brighter with this grand holiday illumination!

The Filipino Christmas tradition is never complete without a generous serving of good food over a happy reunion of family and friends. SM will be having food bazaars and gourmet fairs offering hundreds of tasty and delectable food selections that everyone will enjoy. There is always that feeling of delight as you catch up and strengthen ties that bind with loved ones while sharing a great meal.

Let the season of giving light your way through the Icy Forest! Watch the spectacular display dance in light set to music weekends of November and December.
Let the season of giving light your way through the Icy Forest! Watch the spectacular display dance in light set to music weekends of November and December.

Everyone is invited to take part and experience the Christmas celebration only at SM Supermalls! To know more about the other exciting events and wonderful surprises waiting for you, check out their website at https://www.smsupermalls.com/merrysmchristmas2016.

INQUIRER.NET/Bernard Abraham
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