Jameela Jamil, star of The Good Place, had an active night on Twitter. She wasn’t excited over the new line from KKW Beauty, which consists of body makeup and body shimmer.

Hard pass. God damn the work to take it all off before bed so it doesn’t destroy your sheets… I’d rather just make peace with my million stretch marks and eczema. Taking off my mascara is enough of a pain in the arse. Save money and time and give yourself a damn break. ❤️ https://t.co/gGrbiZfH2K

— Jameela Jamil 🌈 (@jameelajamil) June 24, 2019

As someone who sometimes struggles with three different products: cleansing balm, oil, and cleansing wipes just to get mascara and eyeliner out, I understand where she’s coming from. Makeup can be fun but it can be a real challenge to take off. And body makeup? I wonder how long I need to stay in the shower to get it all out.

Jamil points out that it’s not so much about the makeup removal process. For her, body makeup is but another way to shame women about natural scars and stretch marks.

https://twitter.com/jameelajamil/status/1143406469015953408

https://twitter.com/jameelajamil/status/1143412614363410432

https://twitter.com/jameelajamil/status/1143417694168862725

The next morning, Jamil continued her vendetta against it. She doesn’t hate makeup, necessarily. She just thinks it should be a tool to enhance rather than to cover up imperfections.

https://twitter.com/jameelajamil/status/1143426386431922176

https://twitter.com/jameelajamil/status/1143429581719793664

https://twitter.com/jameelajamil/status/1143430773849985025

https://twitter.com/jameelajamil/status/1143448829833838593

Kim Kardashian certainly didn’t invent body makeup. It’s been around in the industry for years. Sally Hansen’s Airbrush Legs comes to mind. So does Rihanna’s Body Lava under her Fenty Beauty line.

Jamil, however, is smart to take advantage of the timing of KKW Beauty’s new launch to underline how there’s potential harm in the way we view our bodies when it comes to various makeup products out there.

She previously “reprimanded” celebrities who promote weight loss products including Khloe Kardashian and Cardi B.

Still, there are some who pointed out that choosing to use makeup is all about personal choice. It can also come from self-love and not from body shaming.

the only thing i say to this is, i support a woman’s right to choose. and as a feminist in progress, you should as well. if they want to cover up, let them. if they want to show their scars, that’s fine too!

— the nu devil (@jewelfayce) June 25, 2019