It is a truth universally acknowledged that feed goals is a thing, but on point blurbs are something else entirely.

I once moonlighted as a social media captions writer, and soon I had to quit for my mental health.

I also once interviewed for a similar job where the Comms lady said, “I’m more of a long-form writer.” I may have cringed deep inside, but then and there, in that sad interrogation room, we shared a moment of true kinship.

Meet Ton Heukels, the model boss of Instagram captions.

Follow for the pretty face, get schooled on captions. Two birds with one stone. This was a productive day! —JG

https://www.instagram.com/p/B0L7c8GIkV4/

https://www.instagram.com/p/By786u_Iloi/

https://www.instagram.com/p/By20JCSo02N/

https://www.instagram.com/p/BvcCXC8HFWj/

https://www.instagram.com/p/BySvZd0IyZR/

https://www.instagram.com/p/BtRBZaCnxXd/