These hotels have incorporated some of the world’s most luxurious fashion brands into their properties
The story of Coco Chanel living at the Ritz Paris for over 30 years, discreetly using the staff entrance on Rue Cambon, has acquired something of a mythic status. Nearly a century later, this legendary tale has inspired a new trend in luxury hospitality—hotels and their amenities inspired by fashion legends.
These designer-branded hotels maintain the same high caliber of quality that the luxury brands represent—from impeccable service and stylish interiors to similar aesthetics and a guest experience that gives the same satisfying feeling from high-quality fashion brands themselves.
The Dior Spa at Cheval Blanc Paris
Under LVMH Hotel Management, the Cheval Blanc Paris is one of the most luxurious hotels in Paris today, with 72 rooms and views that overlook a stunning panoramic scene of Paris. Just steps away from the Seine, the hotel is situated in the historic La Samaritaine building, a former high-end fashion department store founded in 1870.
Within the hotel is the Dior Spa, a collaboration between the hotel and the fashion house that elevates skincare with holistic approaches. The spa offers six suites, each reflecting a facet of the House of Dior.
For instance, the Sauvage Suite offers a warm quartz ritual, using alpha quartz chips that mold to the body for both mental and physical relaxation. The Dior Light Suite, embodying Paris as the “City of Light,” utilizes innovative light therapy. Other popular treatments include Sapphire Crystal Micro-Abrasion and Dior Reverse Aging Therapy.
After a relaxing spa treatment, guests can indulge in the hotel’s Michelin-starred restaurant, Plénitude, led by chef Arnaud Donckele.
Cheval Blanc Paris is located at 8 Quai du Louvre 75001 Paris, France. Contact at +33 (0)1 40 28 00 00
The Dior Spa at Hotel du Cap-Eden-Roc
You might have seen the glamorous photographic shots by Slim Aarons at Hotel du Cap-Eden-Roc. Since the 1960s, the historic resort hotel in Antibes has represented a sense of South of France glamour with majestic rock formations lining the French Riviera.
Recognizing nature’s healing properties, this branch of the Dior Spa melds with the surrounding elements of garden, sea, rocks, and sun for a truly tranquil experience.
The spa features rooms with upholstery in the iconic Christian Dior fabric pattern. In addition to individual treatment rooms, there’s a floor dedicated to hydrotherapy and infratherapy suites. To fully embrace the natural environment, the spa extends outdoors with two cabins set in nature and one en plein air (outdoor) treatment area.
Hotel du Cap-Eden-Roc is located at 167-165 Bd J. F. Kennedy, 06160 Antibes, France. Contact at +33 4 93 61 39 01
Coco Chanel Suite at Lausanne Palace
For many years, Coco Chanel was a celebrity client of the Lausanne Palace in Switzerland. The Coco Chanel Suite, decorated in shades of cream and delicate sky blue, offers spectacular views of Lake Geneva. Visitors have the opportunity to stay in this room inspired by the fashion designer who once enjoyed the hotel’s surroundings herself.
The historic hotel offers a range of amenities, including a spa and various restaurants. Dining options include Japanese and Peruvian fusion at the cleverly named Le Matcha Picchu, contemporary cuisine at Le Table, and typical French gourmet fare at La Brasserie.
The Lausanne Palace is located at Rue du Grand-Chêne 7/9, 1003 Lausanne, Switzerland. Contact at +41 21 331 31 31
Armani Hotel Milan
When the worlds of haute couture and luxury hospitality collide, the result is the Armani Hotels in Dubai and Milan. Conceived by legendary fashion designer Giorgio Armani, these properties are inspired by his signature minimalist yet sophisticated aesthetic.
The Milan branch is located in one of the world’s fashion capitals, befitting the brand’s origins. The property showcases spaces inspired by bespoke furnishings, luxurious amenities, and exceptional service, capturing the essence of Armani’s design philosophy and attention to the guests’ luxury experience. It is also situated in the same street as the Armani headquarters, and of course, with an Emporio Armani store nearby.
Armani Hotel Milan is located at Via Alessandro Manzoni, 31, 20121 Milano MI, Italy. Contact at +39 02 8883 8888
Armani Hotel Dubai
The Burj Khalifa is an icon of the Dubai landscape as the world’s tallest tower. Inside the architectural marvel is the Armani Hotel Dubai, accessible through its own grand entrance.
This collaboration inspired by Giorgio Armani’s haute couture brand aims to meld both Italian and Arabian luxury, continuing the distinct sleek aesthetic of Armani.
Situated in Downtown Dubai, the hotel also offers guests exclusive access to The Dubai Mall, the world’s largest shopping center, where guests can immerse in this combination of high fashion and luxury.
Armani Hotel Dubai is located at Burj Khalifa, Sheikh Mohammed bin Rashid Blvd, Downtown Dubai, Dubai, United Arab Emirates. Contact at +971 4 888 3888
Baccarat Hotel New York
Baccarat is a brand synonymous with shimmering crystal and timeless jewelry. In 2015, the French luxury house brought its elegance to New York with the opening of its new hotel.
Inspired by the brand’s exquisite glassware and jewelry, the hotel rooms, lobbies, and amenities sparkle in the same fashion, with gleaming chandeliers and crystal pieces decorating the hotel’s various corners.
The Baccarat Hotel New York is also situated on prime property, across the Museum of Modern Art.
Baccarat Hotel New York is located at 28 W 53rd St, New York, NY 10019, United States. Contact at +1 212-790-8800
La Ligne Pajamas at Oetker Collection Hotels
The Oetker Collection has a long history dating back to 1872 when Brenners Park-Hotel & Spa first opened then was later purchased by Rudolf August Oetker in 1941.
This was just the beginning of the hotelier’s journey in Europe. In 1964, Oetker spotted Hotel du Cap while sailing in the Mediterranean, which he eventually purchased and renamed. He was also responsible for acquiring Le Bristol Paris.
At present, the Oetker Collection comprises 12 top-tier luxury hotels and more than 150 private villas worldwide.
Continuing its drive to enhance the guest experience, the Oetker Collection collaborated with New York-based womenswear brand La Ligne in November 2023. This partnership resulted in the hotel’s first-ever branded pajamas, offering guests a chic and stylish high-quality sleepwear collection.
Learn more about the Oetker collection Masterpiece Hotels.
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