France's Christian Lacroix label heads for Spanish ownership | Lifestyle.INQ

OCTOBER 27, 2022

The wedding dress ensemble by Christian Lacroix is exhibited during the press preview for the annual fashion exhibition "Heavenly Bodies: Fashion and the Catholic Imagination" at The Metropolitan Museum of art on May 7, 2018 in New York | Photo by Kena Betancur/AFP
The wedding dress ensemble by Christian Lacroix is exhibited during the press preview for the annual fashion exhibition "Heavenly Bodies: Fashion and the Catholic Imagination" at The Metropolitan Museum of art on May 7, 2018 in New York | Photo by Kena Betancur/AFP

Will this herald a return of Christian Lacroix to its former glory, back into upper echelon of fashion?

The Spanish fashion group Sociedad Textil Lonia (STL) announced Tuesday it had reached an agreement to buy France’s Christian Lacroix label, hoping to return the once-mighty brand to its former glory.

The deal to acquire Lacroix from US-based Falic group, which specializes in duty-free retail, was for an undisclosed amount in a “private transaction,” STL said.

“By acquiring Maison Lacroix, with its treasure of archives and rich history of French haute couture, STL expands its brand portfolio, strengthening its international presence in the world of high fashion,” STL stated in a press release.

“We will do everything we can to ensure that the unique talent of its creator and his invaluable contribution to the world of fashion reach their full potential,” the group added.

“By acquiring Maison Lacroix, with its treasure of archives and rich history of French haute couture, STL expands its brand portfolio, strengthening its international presence in the world of high fashion,” STL stated in a press release

Christian Lacroix was created in 1987 by the eponymous designer, with the support of luxury giant LVMH, which sold it in 2005 to Falic Group.

In 2009, following financial difficulties, the brand implemented a court-ordered recovery plan that resulted in around 100 job cuts and the discontinuation of haute couture operations.

Lacroix, now aged 73, left the group in 2010.

Having spent decades dressing celebrities, he turned to working for ballet and opera productions as well as collaborating with other labels such as Dries Van Noten.

“The Spanish family that owns STL had the elegance to contact me ahead of the official announcement about the acquisition of the Christian Lacroix name and archives,” he told Vogue Business on Tuesday. “We will probably meet soon in an informal way.”

Founded in Spain in 1997, STL is a fashion company behind Spanish ready-to-wear brand Purificacion Garcia and the label of Venezuelan American designer Carolina Herrera, employing 2,500 people and operating 600 stores worldwide, according to its website.

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