Bear Brand reinforces ‘tibay’ through ‘Ang Alamat ng Matibay’ children’s book
As part of its continuing efforts to help nourish generations of Filipino families to good health, BEAR BRAND Powdered Milk Drink (PMD) has added a new dimension to its TIBAY campaign with the launch of its first children’s book entitled “Ang Alamat ng Matibay,” which highlights the importance of tibay ng kalooban.