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Private planes, an exclusive, secluded island, personal butlers, private villas, black-tie dinner under the skies: It was just the kind of day evocative of the product that was to be unveiled.
French luxury cosmetics maker Lancôme had two big announcements this week: First, its award-winning “youth activator” serum Genifique will roll out an advanced formula on May 3. And on June 15, Lanvin creative director Alber Elbaz will kit out the brand’s best-selling Hypnose line with his familiar quirky sketches.
Lancome’s long-awaited collaboration with Alber Elbaz finally debuted in Manila last June. This is the first-ever makeup collaboration of Elbaz, the creative director of Lanvin, and he chose to “clothe” the makeup instead of creating a new palette, as is often done in other such projects.
It takes seven to eight premium products, and several indulgent minutes of fanciful spa-like strokes, to apply the results of 20 years of research for that coveted golden-glow complexion. On top of that, the foundation must be applied with its own specific movements.
