“A person or company’s identity is crucial because it represents a person’s values, standards and authenticity,” says graphic designer Isabel Gatuslao.
It takes more than a month to set up an initial meeting with her as she spends from two to four weeks studying each client to be able to design their logo/identity.
Name: Isabel Gatuslao
Occupation/title: Graphic designer
What are the highlights of your life so far?
Winning an amateur boxing match when I was 25 and, recently, a client hired me to design a visual DNA for an international hotel brand opening at The Fort next year.
Did you always want to become a graphic designer?
Yes! I’ve always known since I was 10. I’ve had a few detours along the way, which I think is normal for a designer before finding that perfect state of permanence.
What challenges do you face when you’re creating an identity?
Sometimes I think I’ve already designed something good, but a few days before the presentation, I change my mind because I feel I can do better so I start from scratch. I am always sleep-deprived a few days before presentation day.
Who are your famous clients?
The more famous ones are Liz Uy, Lucy Torres-Gomez, Daphne Oseña, Laureen Uy, National Book Store, MediCard and Preview magazine. I also redesigned the new Gramercy
Residences logo and they are launching it soon.
How important is a person’s sense of beauty and style when you create a person’s identity logo?
A person’s sense of beauty and style, or the appreciation of it, is very important. I look for that one quality they have that only they possess, and that’s what I choose to emphasize.
How would you describe your personal style?
I think I am a reductionist. I reduce and reduce until I am left with the essentials. Some days I get bored and do the opposite. It doesn’t happen very often though. I’m most comfortable in monochromatic, unobtrusive clothing.
Favorite brands and designers?
My favorite designers are Dieter Rams, Massimo Vignelli, Richard Meier, Thomas Heatherwick, Andre Fu, Kelly Wearstler. Their aesthetics and philosophies differ but… they take design risks. It seems that Zaha Hadid is changing how the future is going to feel one building at a time. She is just wonderful.
Beauty is restraint. When a woman chooses to emphasize one facial feature or fashion statement at a time, things work.