October is Breast Cancer Awareness Month. And now, more than ever, the team at Crimson Hotel Filinvest City, Manila stands with both survivors and health-care practitioners to heighten awareness about this critical health issue that continues to affect 26 out of every 100 Filipino women.

“In the Pink of Health,” the theme of the hotel’s annual Passionately Pink promotions, aims to educate women and girls regarding breast health in partnership with the Project Pink Support Group.

Proceeds from the various promotions offered throughout the month of October will help fund the initiatives of Project Pink’s StageZero initiative, which aims to encourage and empower patients, families and the communities they belong to in order to conquer cancer through improved knowledge about the disease, as well as support provisions for their emotional, social and spiritual well-being.

Every Saturday of the month, the Crimson Filinvest City social media accounts will present Crimson TV, a series of informative videos on how to prevent, detect and manage breast cancer. Topics will include how to perform a proper self-examination, better habits for a healthier lifestyle, a checkup guide and a backgrounder on the work done by StageZero since 2013.

In addition to promoting a healthy lifestyle, Crimson Hotel partnered with Jump Manila to hold weekly jump rope sessions on Fridays.

Tel. 88632222; bit.ly/passionatelypink2021