The days of enjoying drinks by the fireplace on a nippy night—think of a well-dressed gentleman lounging on a dark leather chair, a Bolivar Belicoso cigar on one hand and a glass of cognac on the other—may be coming to an end.
Cheers to the folks who transformed the Shooting Gallery—a multipurpose studio complex in Makati—into a town plaza with bars on the street for the launch of “King of the Road”—a promotional event to introduce French cognac brand Hennessy Very Special (VS) to a younger market.
There’s reason people don’t quaff Hennessy cognac like a cheap ale. And not just because it’s expensive.
Don’t let the herbal-sounding name Sage fool you, dahlings. It’s Makati Shangri-La’s latest bar and restaurant, which was recently transformed into an elegant red-carpet venue for the unveiling of Philippine Tatler’s new look and new beginnings—a double celebration to thank the public for its unwavering support, palangga.
Fueled by a growing middle class with a voracious appetite for aspirational products, Asia, including developing markets like Vietnam and the Philippines, is beginning to develop a taste for cognac.
Being a member of Hennessy’s eight-man tasting committee is probably a job countless men would die for. But for Renaud de Gironde, a third-generation taster, his 10 years with the team has been a humbling experience, which also fostered in him patience, discipline and a keen taste for quality.